Your site runs from London

A London datacentre, on the 20i platform everything here is built on. Shared, WordPress, WooCommerce and email plans all run out of that one location. We put it in writing because 'global infrastructure' tends to mean a single site the host would rather not name, and knowing that belongs before the purchase, not after it.

Less than it once did, and a good deal less than people assume. Google crawls from many places, and what it weighs is the speed your visitors actually meet, not the straight-line kilometres to your server. Real page speed and Core Web Vitals are the measures that count, and caching plus a CDN go straight at both. Which country you rank in is not decided by where the box lives. Your content decides it, your domain decides it, and so do the sites linking to you. German content on a .de domain ranks in Germany whether the files sit in Frankfurt or in London.

For most visitors, no, though the truthful answer splits in two. Someone browsing anonymously gets cached pages from an edge location near where they are, so the run to London hardly shows up. Logged-in work behaves differently. The WordPress admin, the checkout, and every dynamic request that cannot be cached must go to London and come back, which means editing posts from Sydney costs you about a quarter-second of round trip on each click. Your readers get the quick version of the site. You, the one administering it, wear the distance.

Static files and cached HTML: images, stylesheets, scripts, fonts, and whatever an anonymous visitor sees. Those come off an edge location sitting close to that person, and for most sites that is the bulk of the traffic. Anything uncacheable stays untouched by it. The WordPress admin area, the checkout, account pages, database queries, SSH and FTP work all reach the origin in London every time. A host telling you a CDN makes location irrelevant is overselling the thing.

Not today. One London origin is what we run, and pretending there is a menu of locations would be dishonest. Where a local origin is genuinely essential to your project, expect us to say so rather than sell you a poor fit. For the majority of sites, putting a CDN in front of London is the trade that gives you more for the money.

Point an independent speed test at one of our live pages from wherever you are, then run it again from the region your audience sits in. Plenty of free tools let you choose the testing location for yourself. That hands you a real number instead of a claim from us. Each plan carries a 30-day money-back guarantee too, so put your own site on it and measure the thing in earnest. Numbers no good for your audience? Take the refund.