Your site runs from London

In a London datacentre, on the 20i platform we build on. Every shared, WordPress, WooCommerce and email plan runs from there. We publish this because 'global infrastructure' is a phrase that usually means one location the host would rather not name, and you deserve to know before you buy rather than after.

Far less than it used to, and far less than people assume. Google's crawlers are distributed and it primarily judges the speed your actual visitors experience, not the straight-line distance to your server. What matters is real-world page speed and Core Web Vitals, which caching and a CDN address directly. Server location does not determine which country you rank in — that comes from your content, your domain, and who links to you. A .de domain with German content ranks in Germany whether the files sit in Frankfurt or London.

For most visitors, no — but the honest answer has two halves. Anonymous visitors reading cached pages are served from an edge location near them, so the distance to London barely registers. Logged-in work is different: the WordPress admin, checkout, and any uncached dynamic request has to travel to London and back each time, so if you are in Sydney editing posts you will feel roughly a quarter-second of round trip on every action. Your visitors get the fast experience; you, as the person administering the site, carry the distance.

It fixes static files and cached HTML — images, stylesheets, scripts, fonts, and the pages an anonymous visitor sees. Those get served from an edge location close to them, which is the bulk of most traffic. It does not fix anything that cannot be cached: the WordPress admin area, checkout, account pages, database queries, or SSH and FTP work. Those always reach the origin in London. Any host claiming a CDN makes location irrelevant is overselling it.

Not at present — we run a single London origin, and we would rather be straightforward about that than imply a choice that does not exist. If a local origin is essential for your project, we will say so honestly rather than sell you something that does not fit. For most sites, a CDN in front of London is the better value trade.

Run any independent speed test against one of our existing pages from your own location, and test from your audience's region too — several free tools let you pick a test location. That gives you a real measurement rather than our claim about one. Every plan also carries a 30-day money-back guarantee, so you can put your actual site on it and measure properly. If the numbers do not work for your audience, take the refund.